
FOLKLORE12 JUN 2026·6 MIN
THE YOKAI BEHIND THE PRINTS
Yuki-onna, the kitsune, the sea god Umibozu — each graphic in the line starts as a story told long before streetwear existed. We trace where they come from and why they still hit.

Yuki-onna, the kitsune, the sea god Umibozu — each graphic in the line starts as a story told long before streetwear existed. We trace where they come from and why they still hit.

Thirty to eighty pieces per design. No restocks. Here's the maths behind the scarcity and what it means for the way the garments are made.

Layering, texture, proportion. Black isn't the absence of styling — it's the hardest palette to get right, and the most rewarding.

Combed cotton, garment-washed, pre-shrunk. A short breakdown of what our spec sheet actually means when you put the tee on.
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